After 57 Years on Free Broadcast TV, NBC Is Moving Days of Our Lives Behind Peacock Paywall

NBC’s long-running soap opera days of Our Lives The network announced on Wednesday, Peacock will be leaving broadcast television to stream exclusively after 57 years. The change means fans who could previously watch the show for free on airing now have to pay for the streaming service to find out what happens next in the show’s fictional city of Salem. , new episodes of days of Our Lives Will start from 12th September.

“With a large percentage of days of Our Lives With viewers already watching digitally, the move enables us to build loyal fans of the show on streaming, as well as strengthen the network’s offering with an immediate, live programming opportunity for partners and consumers, Mark Lazarus, president of NBCUniversal Television and Streaming, said in a press release.

The change moves another giant of broadcast television exclusively into streaming. In April, Disney announced that it was bringing dancing with the Stars to Disney Plus, and said only on Wednesday that season 31 will premiere on September 19. NBC already has a . has started two seasons of days of Our Lives byproduct title beyond salem On the peacock

Disclosure: Comcast, which owns NBC Universal, is also an investor in Vox Media, ledgeof parent company.

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