Amazon is reportedly hosting a second major Prime-exclusive shopping event this year

Amazon may have revealed the July dates for its Prime Day shopping bonanza, but the company is already preparing another Shopping event for Amazon Prime customers later this year, business Insider and CNBC reports. The information sent to sellers that has been seen by publications calls it a “prime fall deal event,” though exactly when in the fall is unclear — CNBC cited a notice saying it would take place in Q4, while business Insider Reports that “invited vendors say it’s scheduled for October.”

Last year, Amazon hosted a beauty product event in October, so another moment of sales in that time frame isn’t entirely unprecedented. But this year’s fall event looks like it could be akin to Prime Day 2.0, as both summer and fall sales are “expected to feature frenzied sales of TVs, sneakers, and other items,” according to business Insider, Amazon did not immediately respond to a request for comment.

Amazon’s growth has slowed after accelerating at the start of the pandemic, so this rumored second deal event could give the company a lift later this year. And the upcoming July Prime Day is still expected to be big, though. wall street journal There are reports that Amazon has slashed some of its promotions for the event over previous years — you won’t be able to watch the Prime-exclusive Taylor Swift concert, for example.

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