Apple is reportedly funding podcasts that it might one day turn into a TV show

Apple has reportedly signed a deal with podcast producer Futuro Studios to help fund the development and production of future podcasts, bloomberg Report. In return for its Futuro deal, Apple is first denied the rights to convert any resulting podcasts into a movie or TV show. It has already produced TV shows based on podcasts. we crash And Shrink Next Door.

Long-running podcasts have emerged as a rich source of inspiration for TV shows at a time when streaming services are more desperate than ever for original content. Hulu’s drop out was based on the ABC News podcast of the same name, and the streaming service is reportedly adopting podcasts as well. wind of change In a TV show.

Apple has publicly announced podcasts in recent months with several studios, including At Will Media (for. Wild Things: Siegfried and Roy), Campside Media (run, bambi, run), Jigsaw Productions (Line), and Pineapple Street Studio (Project Unbom), in a series of deals that have reportedly seen it cost up to $10 million.

Apple’s podcasting deals are led by its Apple TV division, while its actual podcasting unit has avoided investing in specific titles in order to appear as a “neutral platform.” Apple and Futuro declined to comment bloomberg on its report, and did not immediately respond ledgeComment request.

Despite introducing support for podcast subscriptions last year, Apple’s current audio release suggests that its priorities are less directly about making money on its shows. Instead, it appears that they are using them to benefit other parts of their business, either as a source for future TV and film adaptations or, in the case of companion podcasts. problem with john stewart And for all MankindTo use them as promotional tie-ins.

In contrast, competing Spotify’s investment who has experienced The podcast included making the show exclusive to its platform in an effort to bring new listeners to Spotify. Amazon has also signed deals for podcasts that include my favorite murder And how i made it Including the Exclusivity window.

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