Instagram Leader: We’ll Keep Adding More Videos

The leaders of Instagram want you to know that the company is going to be hooked on video. one in short video This morning it looks like it’s aimed at No. 2 Instagram user Kylie Jenner, with Instagram head Adam Mosseri clearly saying the app is moving away from its photo roots.

“I need to be honest. I believe that over time there is going to be more and more Instagram videos,” Mosseri said.

The app will continue to support photos, but Mosseri says moving away from them is driven by user behavior. Video sharing and viewing is on the rise, and “we have to lean into that change.”

Mosseri’s comment comes a day after Jenner and her sister Kim Kardashian shared an image complaining about all the changes to the app. “Make Instagram Instagram again,” the post says. “(Stop trying to be TikTok I just want to see cute pics of my friends). Honestly, everyone.” An affiliated online petition has over 100,000 signatures.

Instagram has changed rapidly in recent months as the company tries to strengthen its TikTok competitor, Reels, and get users to spend more time in the app. The main feed is filled with algorithmic recommendations that are combined with posts from your friends, and almost all videos will now direct you to the reel.

Of course, Instagram doesn’t passed To reshape itself around video, but its parent company – Facebook owner Meta – is on the lookout for changes that will increase users and retention. The Facebook app’s main feed is now being replaced with something similar to these Instagram changes, where it will mix more recommendations with your friends’ content.

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