Meta is launching an avatar store, and designer clothes are the first products

If you’ve ever wondered, “I’d like my digital avatar to be in poorly designed designer clothes,” then I have great news for you.

is meta launching an online store Where Facebook, Instagram and Messenger users can buy digital clothes for their avatars. The first brands at the store are Prada, Balenciaga and Thom Browne, and clothing includes a motocross dress, a logo hoodie and suit.

In a Facebook post, Meta CEO Mark Zuckerberg said that more brands will be added soon.

“The digital goods will be an important way to express themselves in the metaverse and a big driver of the creative economy,” he says.

Luxury fashion houses are increasingly partnering with technology companies to create branded digital garments. Last year, fortnite Introduced Balenciaga skins so players can buy branded hoodie-like clothing for their in-game characters. In robloxPlayers can visit Gucci Town, which has a garden with the brand’s logo and a virtual store.

The news fell silent this afternoon, despite the big names at Meta’s launch, and the company didn’t immediately respond to a request for more details. Meta says the store will launch “soon,” although information on how users will access the store was not immediately available. Hopefully digital clothing will cost less than the real thing. In a livestream today, Eva Chen, Director of Fashion Partnerships at Instagram, previewed a look at Zuckerberg’s avatar featuring a cropped T-shirt, low-rise jeans and a white belt.

“I don’t know if I could have ever pulled it off,” he said. I agree!