Movie tickets across the US will only cost $3 on Saturday, September 3, in celebration of National Cinema Day (via) The Associated Press) If you’ve never heard of such a holiday before (at least in the US), that’s because it never existed until now, apparently.
The $3 ticket price (not including tax) applies to all tickets, formats and showtimes – and yes, includes IMAX and 3D movies. So far, a growing list of 3,000 theaters, including popular chains like Regal, Cinemark and AMC, have agreed to participate in the new holiday.
You might not want to count your local, independently run theaters. List of participating theaters visited by ledge, we looked at several smaller venues, like Starmax Cinemas in Vandalia, Illinois, and the Wellfleet Cinema Drive-In on Cape Cod, Massachusetts (a personal favorite). You can find out if theaters near you are participating by entering your location on the National Cinema Day website. Participating theaters will also show “special sneak peeks” of upcoming movies from a variety of studios, including Disney, Universal, Lionsgate, Paramount, Warner Bros., and more.
The Cinema Foundation, a non-profit organization created earlier this year by the National Association of Theater Owners, came up with National Cinema Day to encourage people to return to theatres. Labor Day weekend is an extremely slow time for movie theaters due to a lack of new releases, but perhaps National Cinema Day can help change that. I, personally, haven’t seen a movie in theaters since 2019 clownSo maybe it’s the universe’s way of telling me it’s time for a trip to the theaters.
Movie theaters took a huge hit during the height of the COVID-19 pandemic, and have also struggled with a hybrid release model with some movies hitting theaters and streaming services on the same day. Last year, theaters signed deals with studios such as Warner Bros., Paramount, and Disney to promise periods of in-theater exclusivity for some films (though they are much shorter than in the past).
But there were an impressive number of people returning to theaters this summer, thanks to blockbusters like Thor: Love and Thunder and Jordan Peele horror film No, According to comScore data, this summer’s box office grossed $3.027 billion, up 134.6 percent from last summer. The imminent return of MoviePass subscriptions could probably play a part in getting people back to theaters in the future, (presumably to the dismay of theaters).
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate watching the film,” said Jackie Brenneman, president of the Cinema Foundation, in a statement. “We’re doing it by giving a ‘thank you’ to the filmmakers who made it this summer, and by offering additional temptation to those who haven’t made it back yet.”