Spotify tries to ask users to record audio responses to music playlists

News articles have comments, YouTube has reaction videos, and now a new test from Spotify has seen the streaming service experiment with audio reactions to music playlists. The experiment came to light thanks to a Reddit user living in Vietnam, who posted screenshots of the React prompt.

“So what do you think?” read interface. “Record an episode to share your thoughts on the playlist.” Below the prompt is a green record button to start the audio recording, which appears to be uploaded to the service as a podcast episode. There are also some simple editing options like being able to add background music and tags. The Feedback feature appears to be accessible via a microphone icon on the playlist’s page.

The company confirmed the test in a statement techcrunch, “At Spotify, we’re always looking for ways to enhance our users’ experience on our platform, and we regularly test features that we believe will bring value to listeners and creators,” the statement said. written. “We are currently running a limited test of in-app audio creation, but have no further details to share at this time.” It is unclear how widely this new test has been deployed and the company did not immediately respond. of the Verge Comment request.

This feature can be accessed from a microphone icon on the playlist’s page.
Image: u/Mortical219/Reddit

User engagement is a fundamental part of the online experience for many services, encouraging users to be part of the conversation after reading articles or watching videos. And in recent years, TikTok’s response features like Duet have become a staple of the service’s offering. Spotify’s trial appears to be an attempt to bring similar social elements to music playlists, and is expected to benefit from the resulting increase in user participation.

The trial’s discovery comes a month after Spotify experimented with allowing users to record and post podcasts directly from the app, substantially lowering the barrier to entry for potential audio creators. At the time, Spotify made this feature available to a small number of users in the US and New Zealand.

Compared to asking users to record a full-on podcast in the Spotify app, the simple audio responses arguably make a lot more sense. Users are beginning to expect higher production values ​​from podcasts—the result of professional equipment and slick editing—which a mobile app like Spotify may struggle to replicate. But the bar may be too low for short audio responses (as it is for TikTok Duet), and users may be more inclined to listen to recorded clips with the phone’s microphone.

However, it’s worth noting that Spotify often experiments with new features that receive limited public-facing releases but don’t officially launch. In recent months we’ve seen the platform test everything from a TikTok-style discovery feed to an NFT gallery for musicians. And more than a year after giving its lossless streaming tier a lucrative launch event, the company has yet to make Spotify HiFi available to customers.

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