Tesla’s full-self driving software is going up in price again

Tesla has increased the price of its full-self driving (FSD) software to $15,000. In a post on twitterTesla CEO Elon Musk announced that the new price will be effective September 5 in North America, representing a jump of $3,000.

Musk says drivers who order vehicles before September 5 will not have to pay the newly increased price. The price hike came as Tesla began rolling out FSD beta 10.69 for drivers, a version Musk calls “a big step forward.” It’s still unclear whether Tesla plans to increase the price of its FSD subscription, which currently costs $199 per month.

The FSD software lets drivers use Tesla’s advanced driving assistance system (ADAS), Autopilot, to navigate to specific destinations, among other driver-assistance features. FSD does not make a vehicle completely autonomous; It requires drivers to keep their hands on the wheel and pay attention to the road at all times.

The price of Tesla’s FSD beta has risen slowly over the years, and was priced at $5,000 at launch. But when Tesla began rolling out the FSD beta to a select group of customers in October 2020, it raised the price to $10,000. In September 2021, Tesla began opening the beta to more customers via a new “Request” button, before raising the price to $12,000 earlier this year.

In 2019, Musk called Tesla vehicles “appreciating assets,” meaning they will increase in value as Tesla launches additional driver-assistance features. Musk later claimed That “the value of the FSD” could reach more than $100,000 “as the software moves closer to full self-driving capability with regulatory approval.”

Earlier this month, the California Department of Motor Vehicles (DMV) accused Tesla of making “false or misleading claims” about the self-driving capabilities of its vehicles. The DMV alleges that the names Autopilot and FSD, as well as the language Tesla uses to describe them, may mislead users into thinking the vehicles can operate autonomously.

Last August, Senators Ed Markey (D-MA) and Richard Blumenthal (D-CT) asked the Federal Trade Commission to investigate the way Tesla advertised its FSD and Autopilot software. Both lawmakers later sent a letter to Musk to “express significant concern” over Tesla’s driver-assist system, to which Tesla responded that its system would help customers “drive safer than the average driver in the US”. Can do.

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