Twitter this week began testing a new CoTweets feature with the social network’s users. The CoTweets feature allows two accounts to co-author a tweet and both can be tagged in the same tweet. Twitter has confirmed ledge The new feature is now live for a limited time for some users after the company started experimenting with the idea earlier this year.
Twitter spokesman Joseph J. “We are continuing to explore new ways for people to collaborate on Twitter,” Nunez said in a statement. ledge, “We are testing CoTweets for a limited time to learn how people and brands can use this feature to reach new audiences and strengthen their collaboration with other accounts.”
Several Twitter users are testing the CoTweets feature today, and the experience allows a lead Tweet author to invite someone else to be tagged in the tweet and discuss the content on a DM. The second account needs to approve the co-authored tweet, and the resulting tweet shows that it is co-authored by two people, but replies are directed only at the main author of the tweet. Below are some examples, but you may need to go straight to Tweets, as Twitter’s embed feature has not yet been updated to support CoTweets.
This is a CoTweet from Mary and Emma
— Kelly Vaughn (@kvlly) 7 July 2022
So many possibilities! what can you do?
— Ian Coldwater (@IanColdwater) 7 July 2022
Instagram has offered a similar co-authoring feature on its service since last year, and it’s fair to assume that influencers and brands will be quick to use such a Twitter feature. I can’t wait to see how Wendy’s, the burger joint that’s always going viral, uses CoTweets to capitalize on its next Twitter victim.