Uber is ending its free loyalty program, Uber Rewards, so it can turn its attention to its subscription-based Uber One membership. In an email sent to customers, Uber explains that users can still earn points until the end of August, and the last day to redeem points is October 31.
The email reads, “Thank you for being a part of Uber Rewards.” “It’s been a great ride, but we’ve decided to end Rewards too soon as we focus on our new Uber One membership program.”
Uber has since posted an update about the imminent shutdown of the loyalty program, which will take place on November 1, 2022. Launched in 2018, Uber Rewards is a free program that lets you earn points for every dollar you spend on ordering or riding a ride. Eating with Uber and Uber Eats. You can then use these points to earn discounts on future rides or deliveries. The more points you earn, the better benefits you get – for example, earning 7,500 points unlocks the highest Diamond tier, which offers premium customer support, complimentary ride upgrades, better drivers, and three free Uber Eats deliveries. Like comes with benefits.
But now all that is going away. Uber isn’t offering a replacement for the program, and there’s no other way to earn consistent perks and discounts unless you pay for an Uber One membership, which Uber introduced last year with Eats Pass. Launched as a replacement. A $9.99/month (or $49.99/year) subscription comes with free food delivery, up to 10 percent off “eligible” Uber Eats orders, and 5 percent off rides from top-rated drivers.
Uber is offering existing Rewards members a free one-month subscription to Uber One, but you’ll still have to pay after that. As a frequent Uber Eats user (who refuses to pay for an Uber One subscription), it’s a little troubling to see that Uber is removing a free and easily accessible loyalty program, something that’s going to happen to these users. It’s getting harder to find these days.