Apple plans to begin showing search ads in its Maps app on the iPhone starting next year,

[{ "selector": ".fedau-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 364px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".lsmkp-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

The engineering work to launch search ads in the Apple Maps app is already underway. [{ "selector": ".kferk-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".axbfl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

Ads in the Apple Maps app would not be the standard banner ads seen on websites. [{ "selector": ".pjmqs-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".jnnmp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries. [{ "selector": ".ubnsw-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".tfbct-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who enter relevant keywords into the App Store. [{ "selector": ".wexic-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".kppmz-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-321px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

Gurman stated last week that Apple intends to significantly expand its advertising business over time. [{ "selector": ".ldiqm-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".fxkcp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

He stated that Apple's advertising division generates approximately $4 billion in revenue per year. [{ "selector": ".rluwc-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".bcufg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

Todd Teresi, Apple's advertising chief, hopes to increase that figure to at least $10 billion per year over time. [{ "selector": ".zxjbr-a", "duration": "500ms", "fill": "forwards", "delay": "2500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".kiuco-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-314px) scale(0.15)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0) scale(1)", "opacity": "1"} ] }]

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Apple plans to begin showing search ads in its Maps app on the iPhone starting next year,

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